Get up-and-running

The magic of FullStory starts the first time you hit play and see a real customer's experience in pixel-perfect playback. 

The key to unlocking the magic and getting to your first playback is installing your FullStory recording snippet (a bit of JavaScript) in the <head> of your site or web application.

Here are the steps you'll want to take to get up-and-running:

Check your privacy settings and customize exclusions

Privacy is a priority. Take a moment to consider, "Are there any parts of my website, online store, or web application that capture sensitive or personal data?"

Exclude Sensitive Personal Data

Some data is sensitive personal data that you would never want to send to FullStory.

For example: passwords for sign-up forms or credit card details for a purchase should always be private. 

Use Excluded Elements to make sure that sensitive data doesn't get recorded at all. First, review FullStory's default exclusions carefully. Then, customize them as needed to match your website's HTML and CSS naming conventions for sensitive fields.

Record Personal Data with Consent

Some personal data isn't sensitive, and you might want to record and send that personal data to FullStory with a customer's permission. 

For example: your customer may consent to let you record their personal name or user ID so that you can identify their sessions and provide more proactive customer support. 

Use FS.consent to ensure that FullStory only records personal data when your customers have given permission.

Once you've customized your settings to ensure that all sensitive personal data fields are blocked and that all personal data is handled with consent, FullStory will capture everything else — all the customer experience data on sites where the snippet is installed — without any further special instrumentation. 

Privacy settings all buttoned up? Nice work! Gold star. Proceed to the next step.

Install your recording snippet

Your FullStory account comes with a unique JavaScript snippet that you'll need to place in the <head> of your website, online store, or web application in order to begin recording interactions.

You can copy / paste the snippet into the <head> element via your Content Management System (CMS), via your online store platform, or via your application's code. Or, if you use Google Tag Manager or Segment, you can install FullStory through a tag manager integration.

A couple of comments about the recording script:

  • It's super small, asynchronous, and designed to be unnoticeable to any user of your technology. You can read more about the negligible performance impact of FullStory in this article.
  • No need to instrument any elements in your application or site – once the FullStory script loads, it records all in-browser interactions and mutations, so don't fret about how to record that pesky "submit" button – if it's in the page, we see it, record it, and make it available to search.

Go learn about how to install the FullStory snippet and complete your setup.

Click play to watch your first session

Once you've got your FullStory snippet installed, you will start to see active visitor sessions show up in your 'Everyone' segment as new visitors interact on your site.

Want to quickly test and make sure it's working? Open up your site in your own browser, click around on a few things, and then navigate away from your site in your browser. You should see your own visitor session show up in your 'Everyone' segment.

The green “Online” icon indicates that the user may still be online and the session is still recording. The blue icon with the date and time indicates the session is complete (we close sessions after 30 minutes of inactivity).

Session recording complete
Session recording still in progress


Once you've clicked on a session, the icon will no longer be filled in with color, indicating that it has already been watched. The watched indicator is at a user level, so your teammates will not see a session marked as watched if they haven't watched it using their own login. 

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With your privacy settings buttoned up and sessions recording, you're prepared to go where your imagination has already been. 

Ready to unlock the magic of search and playback? Move ahead to "You've got sessions - now what?"

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