FullStory uses machine learning to highlight the most frustrated sessions contained in your account and grade the customer experience data you're collecting. We then benchmark your grade against other companies similar to you in size and industry and let you see how you rank in comparison.
Rage Grade is a letter grade that is calculated from frustration events that we identify in your session data. Your grade is based on your account's percentile rank against your peers.
Note: Admins can change company type and size under Settings > Profile to ensure best results. You can also opt-out of this feature if you don’t want to be benchmarked.
Rage Grade will be available for the standard segments that FullStory provides. Scroll below the user list to view Rage Grade alongside all of the other Searchies.
The grade will be based on the default time range for the standard segments. Here is how it breaks down:
Graded time range
Past 30 days
Past 30 days
New this week
Past 7 days
Rage clicked recently
Past 7 days
We calculate a smart frustration score, using a combination of frustrating events that are found in the segment. This score is normalized by the total number of sessions in that segment, so you're being graded on the rate of frustration for the segment.
To eliminate false positives, we ensure there is a high enough threshold of combined events before counting them against your score. In other words, you won't get a bad grade just because you have a lot of "rage" clicks on a calendar widget, which might be an intended behavior.
Within the Rage Grade Searchie, we will surface sessions where we found the most frustrating events. When clicking into these sessions, we'll highlight the events on the right that contributed to the frustration metric.
Watching these sessions should point out broken, buggy, or otherwise unfriendly UX within your app. Once you've identified and fixed those issues, you should start to notice your score improving!
Your grade is recalculated every 6 hours and is based on data from the default time range for standard segments (see above table).
Typically when you have a lot of thrashing in your frustrated sessions, you'll notice you have a pretty good grade (B+ or better). This is because our algorithm first looks for brokenness and then for other events like thrashing and abandonment.
An A grade does not mean you do not have any rage clicks, but it does mean that you have a lower rate of overall frustrating events within your rage click sessions, as compared to others in your industry.
Because Rage Grade is calculated as a benchmark instead of a straightforward score, it’s possible for a segment to contain mostly great customer experiences but still receive a low grade. In a curved grading system, someone always has to have an A, and someone always has to be at the other end of the spectrum. So don’t despair if you have a bad grade in a highly competitive industry, it could just mean that every company in your category is doing a really spiffy job!
Because rage grade is a benchmark, we compute the frustration score and the corresponding rank for all companies in your industry every 6 hours. Your grade in the new industry will only be available after the next grading cycle.
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