Do users in Asia understand how to fill out this form?
Sometimes you may have a product or feature that is performing well in some geographies, but causing support tickets in others. Watching a few sessions from your trouble region can lead to quick hypotheses and solutions.
Users are getting confused at the "First Name" + "Last Name" step of the form.
In Asia, a more typical pattern would be "Surname" followed by "First Name".
We need to fix our form!
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