Understand the full customer journey with Server Side Events

Server Side Events is an incredible feature that allows you to gain insight into interactions that happen outside of the FullStory recording script. You can find out what navigation steps lead up to or ended at a server event in your visualization. This provides a more complete dataset allowing you to better understand a user’s experience with your brand and not just the online experience. 

For example, you can find out information such as:

• Whether a customer created a support ticket during their journey on your website, or whether an interaction with support lead them to complete a purchase.
• If a customer made an in-store purchase after looking at your site online.
• If your marketing efforts resulted in customer acquisition such as email opens or clicks leading to an online interaction.

If you’re not using this feature, you could be missing out on some crucial data. More info on it in our Knowledge Base article here and our blog post here!