Can FullStory visualize the performance of my UTM link parameters?

Absolutely! You can either refer to the Top UTM Source, Medium, and Campaign cards on the Segments tab or opt to analyze this data on your own by building your own card in Dashboards. 

Specific to the UTM cards that we surface on the Segments tab, these cards will appear near the bottom of page. The UTMs displayed within these cards will be based on the users that match your current search segment and will automatically be updated each time you adjust your search segment. You'll see the top utm_source, utm_medium, or utm_campaign parameters for matching users based on any session recorded within that particular time-frame. 

To view sessions where users visited your website through a particular UTM source, medium, or campaign, simply click the corresponding bar in the Card and your search will instantly be updated.

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