The burning question, of course, is whether people clicking on our ad are converting, or performing the action you wanted them to take on your site. This is where the incredible specificity of FullStory’s data collection really comes into play.
Whatever your conversion goal, it's easy to track, and unlike GA and other analytics tools, you don't have to set a goal or add a conversion-tracking script to your HTML ahead of time. You can even decide on a conversion goal and retroactively track it using the wealth of data collected by FullStory!
Building your conversion search
Think about your conversion action. What does the user actually do to fulfill this goal? What action do they take on your site? And how can you turn that into a FullStory search?
If your conversion action is to fill out a form, click a button, or otherwise interact with a certain element of your site, use the powerful CSS selection tools. Clicked > CSS selector allows you to specify the exact CSS class or ID of the element you’re tracking. To track account creations or site sign-ups, you can use the class or ID of the "submit" button on your sign-up form.
In our case, we’re going to search on Visited page > is, and enter https://www.fullstory.com/signup?success. This is a page on our site that’s loaded every time a user successfully signs up for a trial, so we can infer that anyone who’s visited this page has completed our conversion goal.