Measuring social ad effectiveness


How many new customers did we get from our social ad campaigns?

Like snowflakes, no two social ad campaigns are alike. Use FullStory funnels to gain a multitude of insights into each campaign's effectiveness and if your ad spend translated to customer acquisition.



  1. Search for the New this week segment. Refine "Any Activity" by Referrer URL > has substring > utm_source=facebook (or Twitter, Google, etc.)
  2. Add the Event Scopes which relate to positive customer actions for your site.
    • These are your funnel events so add them in the order of first to last interaction. Ex: Has Clicked > Add to Cart , Has Clicked > Checkout, and finally Has Clicked > Purchase on the payment page.
  3. Scroll down to the page until you see the Event Funnel card. This will allow you to analyze this ad campaign specific acquisition funnel.


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