Do users in Asia understand how to fill out this form?
Sometimes you may have a product or feature that is performing well in some geographies, but causing support tickets in others. Watching a few sessions from your trouble region can lead to quick hypotheses and solutions.
- Use Inspect Mode to find users who have interacted with the target form.
- Scope your search to include only users from your target country (or countries) in Asia.
- Click on 'View Searchies' to see where you're losing a large number of your users.
- Watch several sessions with FSTV to form a hypothesis for what is happening.
Users are getting confused at the "First Name" + "Last Name" step of the form.
In Asia, a more typical pattern would be "Surname" followed by "First Name".
We need to fix our form!
Similar recipes you can cook up in FullStory:
- Do users in Germany use this feature as often as users in Australia?
- Are North American customers using the most important features in our app?
- Is usage increasing for customers in Asia?