Conversions - Quick start guide

Available for the following Plan types:

FullStory Enterprise

FullStory Advanced

FullStory Business

FullStory for Mobile Apps

FullStory Free

Available to the following User roles:






Learn all about conversions in our interactive learning module! Check it out here.

Looking for a deep dive on Conversions? Check-out the 5 part series designed to provide more details about the Conversions product. Use this article as a high-level overview to help you get started with Conversions. 

Create a new conversion analysis

  1. Navigate to Conversions
  2. Adjust the Conversions Composer to select the funnel, cohort, date, and signals to consider
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    • Create or Edit a Conversion Funnel by defining the event filters you want to analyze
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      Wondering about the difference between a Conversion Funnel and a Segment?

    • Select the Segment of users you want to analyze by adjusting the Performed By filter
    • Adjust the Date Range to include sessions from a specific timeframe
    • Configure the Signals that could contribute to your list of Opportunities, including common points of friction, Custom Events and Watched Elements
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  3. Once saved, review the list of opportunities to improve your Conversion Funnel

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  4. Select an Opportunity to open a more detailed Opportunity Analysis View
    • The Opportunity Details provides an overview of the analysis
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    • Watch sessions to gain context for users who did or didn’t have this experience and how it impacted their conversion
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    • The Opportunity Detail and Comparison provide more visibility into where this experience is impacting your Conversion Funnel

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