Who can use this feature?
- Available with Enterprise and Advanced plans.
- Available for admins, architects, explorers, and standard users.
Learn all about conversions in our interactive learning module! Log in with your Fullstory credentials to check it out here.
Looking for a deep dive on Conversions? Check-out the 5 part series designed to provide more details about the Conversions product. Use this article as a high-level overview to help you get started with Conversions.
Create a new conversion analysis
- Navigate to Conversions
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Adjust the Conversions Composer to select the funnel, segment, date, and signals to consider
- Create or Edit a Conversion Funnel by defining the event filters you want to analyze
Wondering about the difference between a Conversion Funnel and a Segment?
- Select the Segment of users you want to analyze by adjusting the Performed By filter
- Adjust the Date Range to include sessions from a specific timeframe
- Configure the Signals that could contribute to your list of Opportunities, including common points of friction, Custom Events and Watched Elements
- Create or Edit a Conversion Funnel by defining the event filters you want to analyze
- Once saved, review the list of opportunities to improve your Conversion Funnel
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Select an opportunity to open a more detailed Opportunity Analysis View
- The Opportunity Details provides an overview of the analysis
- Watch sessions to gain context for users who did or didn’t have this experience and how it impacted their conversion
- The Opportunity Detail and Comparison provide more visibility into where this experience is impacting your Conversion Funnel
- The Opportunity Details provides an overview of the analysis