Checkout Funnel Overview

This Dashboard Card will display a funnel completion rate for each step of a checkout flow. In addition to the volume at each step, this Dashboard Card will show Total Revenue and Average Order Value if you’ve configured your account with custom revenue events


  • Segment: Everyone
  • Funnel: Checkout Funnel
  • Custom Event: Revenue Event


  1. The Everyone segment is already saved by default in your FullStory account.
  2. Create and save a Funnel Dashboard Card called Checkout Funnel.
  3. If you’ve already saved a funnel, choose it from the dropdown, otherwise create and save a funnel called “Checkout Funnel” by defining the events that a user performs to complete the checkout funnel.
  4. Set the time period to the last week and apply the Everyone segment to see the conversion rate for all users over the last week in the checkout funnel.
  5. Click to view details on any Dashboard Card to watch related sessions.

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