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Conversion Rate by Location

This Metric will display the conversion rate for users over time with a breakdown by location for all sessions over the last 90 days.

Ingredients

  • Segment: Everyone
  • Event: Ratio of unique sessions where a user made it to the confirmation URL to the total number of sessions where a user clicked Add to cart
  • Options: Group by Country

Instructions

  1. The Everyone segment is already saved by default in your FullStory account.
  2. Create and save a new Metric called “Conversion Rate by Location” using the count of unique sessions where a user made it to the confirmation URL divided by the count of unique sessions where a user clicked an element with the text of “Add to cart”.
  3. Select the Everyone segment, set the time period of the Past 90 days with a weekly interval.
  4. Compare conversion rate by location by grouping by Country. Screen_Shot_2022-06-21_at_11.57.37_AM.png
  5. Click play to watch related sessions.

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