This Metric will display the conversion rate for users over time with a breakdown by location for all sessions over the last 90 days.

Ingredients

Segment: Everyone
Event: Ratio of unique sessions where a user made it to the confirmation URL to the total number of sessions where a user clicked Add to cart
Options: Group by Country

Instructions

The Everyone segment is already saved by default in your FullStory account.
Create and save a new Metric called “Conversion Rate by Location” using the count of unique sessions where a user made it to the confirmation URL divided by the count of unique sessions where a user clicked an element with the text of “Add to cart”.
Select the Everyone segment, set the time period of the Past 90 days with a weekly interval.
Compare conversion rate by location by grouping by Country.
Click play to watch related sessions.