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Conversion Rate by Location

This Dashboard Card will display the conversion rate for users over time with a breakdown by location for all sessions over the last 90 days.

Ingredients

  • Segment: Everyone
  • Metric: Ratio of unique sessions where a user made it to the confirmation page to the total number of sessions where a user clicked Add to cart
  • Dimension: Country

Instructions

  1. The Everyone segment is already saved by default in your FullStory account.
  2. Create and save a new Metric Trends Dashboard Card called “Conversion Rate by Location” using the Metric of count of unique sessions where a user made it to the confirmation page divided by the count of unique sessions where a user clicked and element with the text of “Add to cart”.
  3. Select the Everyone segment and the time period of the last 90 days with a weekly interval.
  4. Compare session volume by browser by grouping by the dimension of Country on the Dashboard Card.
  5. Click to view details to watch related sessions.
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