Conversion Rate by Location
This Metric will display the conversion rate for users over time with a breakdown by location for all sessions over the last 90 days.
- Segment: Everyone
- Event: Ratio of unique sessions where a user made it to the confirmation URL to the total number of sessions where a user clicked Add to cart
- Options: Group by Country
- The Everyone segment is already saved by default in your FullStory account.
- Create and save a new Metric called “Conversion Rate by Location” using the count of unique sessions where a user made it to the confirmation URL divided by the count of unique sessions where a user clicked an element with the text of “Add to cart”.
- Select the Everyone segment, set the time period of the Past 90 days with a weekly interval.
- Compare conversion rate by location by grouping by Country.
- Click play to watch related sessions.