Checkout Conversion Rate of New Users vs All Users

This Funnel will display the conversion rate at checkout of new users vs all users on your eCommerce site. 


  • Funnel: Checkout Funnel


  1. Create and save a Funnel called “Checkout Conversion Rate of New Users vs All Users” with Funnel events in this order across any number of sessions:
    - Clicked text is Add to cart
    - Clicked text is Purchase
    - Visited URL is /confirm
  2. Set the time period to the past 30 days.
  3. Select Everyone and New this week from the Compare users dropdown menu and then click Save.
  4. Click play to watch related sessions.

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