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Add to Cart Rate for A/B Testing

This Dashboard Card will display the rate of which users are clicking Add to Cart, when using A/B testing, on your eCommerce site. 

Ingredients

  • Segment: Experiment A, B & C
  • Metric: Count of events when Clicked text is Add to cart divided by any event

Instructions

  1. Create and save a Metric Trends Dashboard Card called “Add to Cart Rate for A/B Testing” using the Metric event clicked text is add to cart divided by any events.
  2. Set the time period to the past 7 days.
  3. Create 3 Event Filters that follow this sequence:
    - Any event activity when the Visited URL is QUERY exp=A
    - Any event activity when the Visited URL is QUERY exp=B
    - Any event activity when the Visited URL is QUERY exp=C
  4. Select Experiment A, B & C from the Compare users dropdown menu.
  5. Select Daily from the Interval dropdown menu.
  6. Click to view details on any Dashboard Card to watch related sessions.
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