Paid Traffic By Source

This Dashboard Card will display the amount of users coming to your site via paid traffic sources and which ones drove the visit specifically. 


  • Segment: Everyone
  • Metric: Count of Unique Sessions generated from paid traffic


  1. The Everyone segment is already saved by default in your FullStory account.
  2. Create and save a Metric Trends Dashboard Card called “Paid Traffic By Source”, using the Metric count of Unique Sessions when the Referrer URL has the FULL substring utm_medium=paid.FullStory_2022-03-24_at_11.44.52_AM.jpg
  3. Select Referrer URL in the Group by dropdown.
  4. Set the time period to the past 30 days and then click Save Card.
  5. Click to view details on any Dashboard Card to watch related sessions.

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