Paid Traffic By Source
This Metric will display the amount of users coming to your site via paid traffic sources by source.
- Segment: Everyone
- Event: Sessions from paid traffic
- The Everyone segment is already saved by default in your FullStory account.
- Create and save a Metric called “Paid Traffic By Source”, using the count of Unique Sessions with any activity when the URL has the substring utm_medium=paid.
- Select UTM Source in the Group by dropdown.
- Set the time period to the past 30 days.
- Click play to watch related sessions.