Paid Traffic By Source

This Metric will display the amount of users coming to your site via paid traffic sources by source. 


  • Segment: Everyone
  • Event: Sessions from paid traffic


  1. The Everyone segment is already saved by default in your Fullstory account.
  2. Create and save a Metric called “Paid Traffic By Source”, using the count of Unique Sessions with any activity when the URL has the substring utm_medium=paid.Screen_Shot_2022-06-29_at_9.58.54_AM.png
  3. Select UTM Source in the Group by dropdown.
  4. Set the time period to the past 30 days.
  5. Click play to watch related sessions.

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