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Additional Product Analytics Metrics

These five Metrics provide insights into how your users are moving through discovery to adoption. 

Ingredients

  • Segment: Everyone
  • Event: Sum of all revenue associated with a revenue event
  • Metric: Count of events when custom event is Conversion Event - Purchase divided by unique users who visited the checkout page
  • Metric: Count of events with any activity divided by count of unique sessions with any activity
  • Metric: Count of unique users with a custom event named clicked on sign up button 
  • Metric: Count of unique users with any activity when the referrer URL has substring FULL utm_medium=paid

Instructions

  1. The Everyone segment is already saved by default in your FullStory account.
  2. Create and save a new Metric called “MRR - Monthly Recurring Revenue” using the sum of the revenue property for all revenue events. Change the time period to Past 30 days. Select a color treatment for your Metric, either static or dynamic. Screen_Shot_2022-06-29_at_10.10.14_AM.png
  3. Create and save a Metric called “Conversion Rate” using the ratio of purchase events to visits to the checkout page. Change the time period to Past 30 days. Select a color treatment for your Metric, either static or dynamic. Screen_Shot_2022-06-29_at_10.13.02_AM.png
  4. Create and save a Metric called "User Actions per Session" using the ratio of all events per session with any activity. Change the time period to Past 30 days. Select a color treatment for your Metric, either static or dynamic.Screen_Shot_2022-06-29_at_10.14.22_AM.png
  5. Create and save a Metric called "Weekly Sign Ups" using the count of unique users who clicked sign-up. Change the time period to Past 7 days. Select a color treatment for your Metric, either static or dynamic.Screen_Shot_2022-06-29_at_10.16.38_AM.png
  6. Create and save a new Metric called "Paid Traffic" using the count of unique users with any activity when the URL has a UTM medium of paid. Change the time period to Past 30 days. Select a color treatment for your Metric, either static or dynamic.
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  7. Click play to watch related sessions.

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