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Additional Product Analytics Metrics

These five Single Metric Cards provide a look into how your clients move through discovery to customer adoption as well as the types of customers you are gaining (based on MRR).

Ingredients

  • Segment: Everyone
  • Metric: Count of unique users with a custom revenue event divided by count of unique property with a custom revenue event named revenue (float) 
  • Metric: Count of events when custom event is Conversion Event - Purchase divided by unique users who visited the checkout page
  • Metric: Count of events with any activity divided by count of unique sessions with any activity
  • Metric: Count of unique users with a custom event named clicked on sign up button 
  • Metric: Count of unique users with any activity when the referrer URL has substring FULL utm_medium=paid

Instructions

  1. The Everyone segment is already saved by default in your FullStory account.
  2. Create and save a new Single Metric Dashboard Card called “MRR - Monthly Recurring Revenue” using the Metric count of Custom Event > Revenue Event divided by count of unique property revenue (float) for custom event > revenue event. Change the time period to Past 30 days and apply a color as applicable. FullStory_2022-03-24_at_1.25.58_PM.jpg
  3. Create and save a new Single Metric Dashboard Card called “Conversion Rate” using the Metric Count of events when custom event is Conversion Event - Purchase divided by unique users who visited the checkout page. Set the time period to Past 30 days and apply a color as applicable.
    FullStory_2022-03-25_at_10.15.51_AM.jpg
  4. Create and save a new Single Metric Dashboard Card called "User Actions per Session" using the Metric Count of events with any activity divided by count of unique sessions with any activity. Set the Time Period to Past 30 days.
    FullStory_2022-03-25_at_10.17.39_AM.jpg
  5. Create and save a new Single Metric Dashboard Card called "Weekly Sign Ups" using the Metric Count of unique users with a custom event named clicked on sign up button. Set the Time Period to Past 30 days.
    FullStory_2022-03-25_at_10.18.56_AM.jpg
  6. Create and save a new Single Metric Dashboard Card called "Paid Traffic" using the Metric Count of unique users with any activity when the referrer URL has substring FULL utm_medium=paid.
    FullStory_2022-03-25_at_10.22.43_AM.jpg
  7. Click to view details on any card to watch related sessions.

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