Ingredients

• Segment: Everyone
• Event: Sum of all revenue associated with a revenue event
• Metric: Count of events when custom event is Conversion Event - Purchase divided by unique users who visited the checkout page
• Metric: Count of events with any activity divided by count of unique sessions with any activity
• Metric: Count of unique users with a custom event named clicked on sign up button 
• Metric: Count of unique users with any activity when the referrer URL has substring FULL utm_medium=paid

Instructions

1. The Everyone segment is already saved by default in your Fullstory account.
2. Create and save a new Metric called “MRR - Monthly Recurring Revenue” using the sum of the revenue property for all revenue events. Change the time period to Past 30 days. Select a color treatment for your Metric, either static or dynamic. 
   
3. Create and save a Metric called “Conversion Rate” using the ratio of purchase events to visits to the checkout page. Change the time period to Past 30 days. Select a color treatment for your Metric, either static or dynamic.
   
4. Create and save a Metric called "User Actions per Session" using the ratio of all events per session with any activity. Change the time period to Past 30 days. Select a color treatment for your Metric, either static or dynamic.
   
5. Create and save a Metric called "Weekly Sign Ups" using the count of unique users who clicked sign-up. Change the time period to Past 7 days. Select a color treatment for your Metric, either static or dynamic.
   
6. Create and save a new Metric called "Paid Traffic" using the count of unique users with any activity when the URL has a UTM medium of paid. Change the time period to Past 30 days. Select a color treatment for your Metric, either static or dynamic.
   
   
7. Click play to watch related sessions.