Paid Search Conversion

This Metric will display the conversion rate for customers who came from paid search and completed a purchase. 


  • Segment: Everyone¬†
  • Funnel: Paid Search Conversion
  • Custom Event: Clicked Purchase


  1. The Everyone segment is already saved by default in your Fullstory account.
  2. Create and save a Funnel called "Paid search conversion" by defining the events that a customer performs to complete purchase after coming from a paid search.
  3. Set the time period to the past 7 days.Screen_Shot_2022-06-29_at_11.24.08_AM.png
  4. Click play to watch related sessions.

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