Paid Search Conversion
This Metric will display the conversion rate for customers who came from paid search and completed a purchase.
- Segment: Everyone
- Funnel: Paid Search Conversion
- Custom Event: Clicked Purchase
- The Everyone segment is already saved by default in your FullStory account.
- Create and save a Funnel called "Paid search conversion" by defining the events that a customer performs to complete purchase after coming from a paid search.
- Set the time period to the past 7 days.
- Click play to watch related sessions.