Paid Search Conversion

This Dashboard Card will display customers who came from paid search and completed a purchase. 


  • Segment: Everyone 
  • Funnel: Paid Search Conversion
  • Custom Event: Clicked Purchase


  1. The Everyone segment is already saved by default in your FullStory account.
  2. Create and save a Funnel Dashboard Card called "Paid search conversion".
  3. If you’ve already saved a funnel, choose it from the dropdown, otherwise create and save a funnel called “Paid search conversion” by defining the events that a customer performs to complete purchase after coming from a paid ad.
  4. Set the time period to the past 7 days and click Save card to see the conversion rate for all users over the last week in the Paid search conversion funnel.
  5. Click to view details on any Dashboard Card to watch related sessions.

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