Tip: Use Exclude Events to Quickly Test Hypotheses
“Exclude people who performed these events” is one of the most powerful search tools in FullStory. Why? It makes it so simple to test your hypotheses.
For example, let’s say you’re interested in seeing how conversions compare for users who clicked on a special offer vs. users who didn’t.
To do this, you’ll need three things in FullStory:
A segment of users who clicked on the special offer
Another segment of users who didn’t click on the special offer
And a funnel that defines the steps in your conversion workflow
The exclude functionality lets you create both of your segments super fast. Create your first segment, then use the drag-and-drop to quickly save the inverse. Watch below as we change our segment from users who clicked the special offer to users who didn’t.
Now, we have two segments ready to go. Load up the funnel and choose “Compare users” to see how they perform side-by-side. We can now see exactly how effective our special offer was!
Comments
2 comments
It would be very helpful if exclude could be added to funnels.
Hi Natalie Jeha , thanks for your feedback. In the meantime, one option is to create a segment of users that exclude a certain action:
And to then look at that segment in the Funnel:
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