What are 'Visitors' vs users?

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Fullstory sends out a daily newsletter capturing the day's ‘visitors’ as one of the top stats. How do they define visitors? is it unique, etc.? 

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  • Hi fullstory patlytics - thanks for your question!

    The number of visitors value in the Fullstory Digest is a count of unique users for the previous period (in this case, the previous day since you're receiving these emails on a daily basis.) 

    For context, we'll keep track of anonymous users and aggregate their sessions from the same browser into a single user (for example, User 123) via cookie. For users identified via our FS.identify API, we'll aggregate their sessions into a single user profile in Fullstory based on the unique user ID that your team assigns to them via this API.

    If you have any follow-up questions about this, please let us know.

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