Metric that tracks time to convert as a line graph (funnel gives single value)
Answered
I am trying to track the time-to-convert from event 1 to event 2 over time. Yes i created a funnel and can if i change the funnel start/end dates/times, i can see the time-to-convert, but i want to track over time as a line graph and this line graph be added to a dashboard. Average time to convert might be 10 min today, 11 min tomorrow, etc. Eventually I want to see daily/weekly/monthly averages and see daily average over past 30 days. How can i achieve this?
2
Comments
6 comments
Hi @nadine
Thanks for reaching out!
Have you tried using the settings to display a trend graph and changing the date range to daily / weekly / monthly options?
Once a funnel is saved, you can include this graph view on your dashboard and hover over the dates to see the median time to complete your flow based on the time range option selected.
Does this get you closer to what you were looking for?
Gemma :-)
Thank you Gemma - that is a bit closer thank you. But keen for the actual line graph to show the time to complete trend. Is there a way via custom events and metrics etc for eg?
Hi @nadine,
Thanks for replying to let us know we’re going in the right direction :-)
Setting up a metric to calculate the time between two events could be tricky with the current filters we have available, as a metric would be looking to calculate time durations for a single session rather than time lapsed between events happening across multiple sessions.
You could possibly use FS.event API to track this going forward. Would your developers be able to trigger an API call to send the time lapsed between two events to FullStory? If so, you could then use this to create a metric based on the average value of this property for the time duration.
It looks like your team also have access to our Data Export feature, you would need to recreate the steps from your funnel in a segment and then export the event data. This would require the data to be manipulated further outside of FullStory to calculate the difference in time for EventStart but this could be another option for you to explore.
For your use-case of wanting to see the daily average time for conversion over the past 30 days tracked as a line graph, would you be able to share some more details of why this would be a helpful feature to have in FullStory?
Typically customers will want to see conversion times for A/B tests or track a new feature, so I'd be curious to understand how seeing the daily average conversion time would be helpful to you. This would help us to have a bit more context when asking our product team to review if we can include this functionality in the future.
We’ll keep an eye out for any additional feedback to see if we can improve but hopefully the suggestions above give you some inspiration too! 🙂
Jumping in here because I would also love to see this feature built!
For context, I am a product manager responsible for an app that is in the process of onboarding a lot of new users. I am currently trying to drive down the time it takes a new user to login for the first time, run through some actions, and hit a specific button. If I was able to plot the median time to convert over time, I could easily visualize this decrease in time spent.
Operations and work-based products are often inherently trying to reduce the amount of time it takes to do a certain task. Having a way to easily visualize these changes would be extremely helpful!
Gemma Atkins
Hi Tyler Barnes - thanks for sharing your feedback!
We've shared this feedback with our Product team but this work is not currently on our product roadmap, I'm afraid. In the meantime, I'd suggest creating multiple funnels with the same filters but for different time periods. You can then save these funnels to the same dashboard and compare the median time to convert in each funnel to see how it changes over time.
Please don't hesitate to reach out if you have any further questions or suggestions we can assist you with.
Please sign in to leave a comment.