How is "Median Time To Convert" calculated?
Hi there!
I’ve built a funnel and am using the “Median Time To Convert” to look at funnel completion time. However, the number being given is a lot lower than I expected, even when looking at completions between many sessions instead of just one. So I wanted to clarify how this metric is calculated: For each user, does it measure the time spent in the product between the two events, or time elapsed between the two events?
For example:
My funnel is between “Page Viewed” and “Order Completed. I trigger “Page Viewed” today at 4pm, then browse for an additional 10 minutes. I don’t use the product til the tomorrow when I browse for 20 minutes then trigger “Order Completed” at 4pm.
Is my conversion time in this scenario calculated as 30 minutes (10 + 20) or 1 day (4pm tomorrow - 4pm today)?
Comments
3 comments
Hi @mentat-analytics! Thanks so much for reaching out, and great question!
Median time to convert looks at users who have completed each step of your funnel (users who drop out midway through are not included). It looks at clock time between first occurrences of the matching events for the funnel. Then, we find the median amount of time it takes for users to complete each step.
The time that is calculated within those steps is dependant on whether you select the parameter, “within the same session” (the default) or “across any number of sessions”. If you select “across any number of sessions”, the analysis will consider the number of unique users who have participated in the funnel flow, even across two or more separate sessions. If you select “within the same session”, the analysis will consider the number of unique users who have participated in the funnel flow, where enforcing the funnel steps and friction occur in the same session.
In the example you provided, if you selected, “within the same session”, it’s not likely we would see this session as a completed funnel as FullStory ends sessions after 30 minutes of continuous inactivity. If you selected, “across any number of sessions”, this session would include inactive time so it would show as 1 day.
I hope this provides more clarity for you! Please let me know if you have any other questions!
Great, thank you for the clarification Lindsay!
My pleasure @mentat-analytics!
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