Getting Started with Data Direct

Who can use this feature?
- Available with Data Direct. 

Data Direct sends clean, structured, AI-ready behavioral data to your chosen destinations. By syncing Fullstory insights to your data warehouse and triggering event-driven webhooks, Data Direct unlocks new approaches to perfecting your digital experience:

  • Enriching data models and business intelligence
  • Training LLMs and GenAI
  • Optimizing user journeys or detecting fraud
  • Providing real-time discounts and decreasing cart abandonment

This article covers how to capture and manage your data, and then connect it to your data ecosystem.

Capture and manage your data

Connect your data ecosystem 

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