Who can use this feature?
- Available with Data Direct.
- Requires an admin or architect role to configure.
Data Direct functionality will soon become a part of Fullstory Anywhere. To learn more about upcoming changes to Fullstory's product offerings, please visit this page.
Data Direct sends clean, structured, AI-ready behavioral data to your chosen destinations. By syncing Fullstory insights to your data warehouse and triggering event-driven webhooks, Data Direct unlocks new approaches to perfecting your digital experience:
- Enriching data models and business intelligence
- Training LLMs and GenAI
- Optimizing user journeys or detecting fraud
- Providing real-time discounts and decreasing cart abandonment
This article covers how to capture and manage your data, and then connect it to your data ecosystem.
Capture and manage your data
- Install the Fullstory data capture snippet
- Configure privacy settings
- Create and manage elements, events, and pages
- Use recommendations to check for data completeness
- Enrich your data with custom user, event, page, and element properties