Bounce rate is one of the most important metrics when it comes to understanding user behavior and improving overall engagement with your website.
If your bounce rate is high, it could be an indication that something on your site isn’t working. It could also mean that your website content isn't relevant to what visitors are looking for.
In either case, reducing the bounce rate should be a priority if you want to keep visitors around and increase conversion rates.
How is Bounce Rate Defined?
A bounce rate is frequently measured by how often visitors browse your site and then leave without navigating to another page. However, other companies may consider how long people are active on your website before leaving.
Measuring Bounce Rate in Fullstory
You can utilize metrics in order to track your bounce rates in Fullstory.
For instance, if you'd like to measure bounce rates based on visitors that left your website before navigating to another page, you could build a metric that looks similar to the below:
If you'd like to include additional criteria that is based on the time a user is active on your website, you can choose to add an additional dependent event filter that looks for Time on Page > is at most and then enter the time-range you'd like to filter by. In the example below, we've selected Time on Page > is at most > 10 seconds.
After configuring this metric, you can scroll down the page to the Session Playlist and watch sessions to gain insights into the reasons users might be bouncing from your website. For instance, are they attempting to click on a broken link? Are they unable to find the content they were looking for? Or perhaps the page took too long to load?
Either way, understanding why visitors are bouncing from your website will help you identify ways you can improve your website in order to increase visitor engagement, which will ultimately lead to more conversions.