Creating a Funnel

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Creating a Funnel

Learn all about funnels in our new interactive learning module! Check it out here.

What is a Funnel?

A funnel is a series of events that lead users to complete a task, such as purchasing or requesting a refund. A funnel must contain two or more steps which occur in order. 

Creating a Funnel

  1. Name the funnel.
  2. Identify the two or more key events you want to analyze.
  3. Add the events using the event builder.  

In this example, we are building a three-step funnel for FruitShoppe, an e-commerce website: Add to Cart > Checkout > Purchase.

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Refining your Funnel


Isolate your funnel results of users who performed these events within the same session OR across any number of sessions

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Occurrence and Within

Utilize Occurrence and Within refine by filters to explore the number of times a user has taken an action and their retention rate.

  • Refine an event using Occurrence to ensure a user does the event X amount of times before moving on to the next step of the funnel. In the example below, the first step in the funnel is for users who add an item to their cart at least three times within two hours.

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View your Funnel Results

Below the funnel steps is the data visualization of your funnel results. We recommend double-checking this data as you go to ensure steps are defined correctly. If you see zero users, you may need to adjust your first step. Funnel results include:

  1. The number of users engaged in the steps.
  2. The funnel conversion rate.
  3. The median time to convert between each step.

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Funnel Cards

Save and add your funnel to dashboards to visualize and share the results with teammates.

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Now that you have built your funnel, check out the article — Interpreting Funnel Data, so you can begin to determine the overall funnel conversion rate and the breakdown between each step.


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