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Who can use this feature?
- Part of Guides and Surveys, an add-on for Business, Advanced, and Enterprise plans.
- Requires an Admin, Architect, or Standard role to configure.
Guides and Surveys is in active development. Product functionality and documentation may change without notice.
A/B experiments in Guides and Surveys let you compare two or more versions of content to determine which performs better. By splitting users into groups and showing each group a different variant, you can make data-driven decisions about which tours, checklists, banners, or other content drives the best results.
This article covers the following:
- Creating an A/B experiment
- Using experiment conditions in content targeting
- Frequently Asked Questions
Creating an A/B experiment
To create an A/B experiment, navigate to Guides and Surveys and select A/B Experiments from the sidebar.
- Click Add Experiment.
- Give your experiment a name and define the variants along with the distribution percentage for each audience segment.
- Click Install to retrieve the tag values for each variant (for example, "Champion" and "Challenger").
When you create the experiment, Guides and Surveys immediately assigns each user to one of the defined variants based on the distribution percentages you configured. This is a one-time allocation that happens at experiment creation, not an ongoing process — once created, each user's variant assignment is fixed.
Using experiment conditions in content targeting
After creating an experiment, you can use it to control which content each variant group sees. In your content's targeting settings (for example, when configuring a tour or banner), add a condition using AB experiment is.
- Open the targeting settings for the content you want to test (for example, a tour).
- Add a new condition and select AB experiment is.
- Choose the active experiment and the variant (for example, "Champion" or "Challenger") that should see this content.
Frequently Asked Questions
Why aren't users being assigned to experiment variants?
Users must have profiles in Guides and Surveys before they can be assigned to an experiment variant. Profiles are created when user IDs propagate from Fullstory to Guides and Surveys. If user profiles do not yet exist in your account at the time you create the experiment, those users will not be assigned to a variant group.
How are users assigned to experiment variants?
When you create an experiment, Guides and Surveys immediately distributes all existing user profiles into variant groups based on the percentages you defined. This assignment happens once at experiment creation — it is not an active, ongoing process. After the initial distribution, each user's variant is fixed.