How to send captured traffic to Fullstory using Custom Endpoints


Custom Endpoints is a powerful feature that empowers organizations to send digital experience data from their websites and applications to Fullstory using their own first-party domain. By doing so, organizations can overcome the challenges posed by ad- and tracker-blocking browser extensions while ensuring the accuracy of their data.

Custom Endpoints represents the SaaS industry-standard mechanism for customers to use first-party domains, when their applications communicate with third-party SaaS providers, whereby they merely configure DNS without the burden of hosting additional infrastructure.

In this guide, we will outline the steps to set up Custom Endpoints through Fullstory's provisioning process, from specifying the hostname to adjusting your snippet or variables for seamless data collection and analysis.

By following the steps below, organizations can successfully set up Custom Endpoints with Fullstory. It's important to ensure that these configurations are done correctly and in compliance with any relevant privacy regulations.

Setting up Custom Endpoints

To set up Custom Endpoints with Fullstory, organizations need to follow a specific provisioning process, which typically involves the following steps:

  1. Specify the Hostname: In the initial setup, you will need to specify the hostname you wish to use for sending data to Fullstory. It is advisable not to include terms like "fullstory" or "relay" in the hostname, as some ad and tracker blocker extensions may attribute such terms to Fullstory. Instead, you might choose something like "" or ""
  2. Fullstory Provisioning: Reach out to us to request provisioning in our systems. Fullstory's provisioning process usually takes between 24 to 48 hours. At the conclusion of this process, Fullstory will provide you with an IP address to use in your DNS (Domain Name System) configuration.
  3. DNS Configuration: You will need to create an (A) record in your domain zone file that points the hostname you selected to the IP address provided by Fullstory. This step may require collaboration with your IT or networking team, as it involves making changes to your domain's DNS settings.
  4. Certificate Application: Once Fullstory's system detects that the DNS record has been added, which typically occurs within approximately 30 minutes, Fullstory will apply a secure SSL/TLS certificate for your chosen hostname.
  5. Snippet Adjustment: After receiving confirmation from Fullstory that the certificate has been applied, you will need to adjust your website or application snippet accordingly. If you're not using a snippet, you may need to modify your variables to include the new hostname provided during the setup. Don't worry, we'll provide clear instructions on how to make these adjustments.




Key Differences from Fullstory Relay

It's important to note that Custom Endpoints differs from Fullstory Relay in a key aspect: while Fullstory Relay introduces a new host into the data flow, Custom Endpoints does not. Consequently, Custom Endpoints does not offer the ability to perform extra customer-specified processing, such as scrubbing, logging, or manipulating the data, prior to being sent to Fullstory.

On the flip side, Custom Endpoints does not require organizations to maintain any infrastructure to keep its operation up to date. This distinction makes it a suitable choice for organizations seeking a streamlined and hassle-free approach to collecting digital experience data while bypassing browser extensions' blocking mechanisms.


💡  Ready to set up Custom Endpoints? Follow this link to get the provisioning process started!

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