- Anywhere: Warehouse is an add-on for Business, Advanced, and Enterprise plans.
- Anywhere: Activation includes 1000 Activations per month, available with Enterprise and Advanced plans. Additional Activations available.
- Requires an Admin or Architect role to configure.
Fullstory Anywhere is a new product suite that allows you to export your Fullstory data to your data warehouse and activate real-time, personalized experiences based on user behavior. It has two components: Anywhere: Warehouse and Anywhere: Activation.
Ready to integrate Fullstory data into your everyday workflows? Ask your Fullstory account team about Fullstory Anywhere.
High level overview of Activation and Warehouse
Anywhere is comprised of two distinct product suites, each designed for a different set of use cases:
- Anywhere: Activation: A real-time, event-driven solution for powering in-the-moment workflows and AI-powered experiences.
- Anywhere: Warehouse: A data warehousing solution for syncing comprehensive user experience data on an hourly basis for analysis and business intelligence.
Anywhere: Activation
Activation provides real-time access to user session data, enabling you to detect, understand, and instantly act on behavioral signals across your digital ecosystem. It's designed for building integrations for in-the-moment activation and AI-driven use cases.
Activation has three primary solution sets in mind:
- Behavioral insights for customer support - With Activation's AI-powered session summaries, there's no need to watch the session—just read the summary. Integrated directly into platforms like Salesforce, Intercom Fin, and Zendesk.
- In-session Personalization for Marketing & Product - Use behavioral patterns to trigger personalized content and offers via platforms like Adobe, Emarsys, and Braze.
- Behavioral Streams for Data & Analytics - Stream event data to existing analytics tools or Custom Data Platforms like Adobe Experience Platform.
Activation offers a suite of tools for product managers and developers:
- Streams: Stream high-value behavioral user events to a webhook endpoint in real-time.
-
Sessions API: Combine session data with generative AI to power real-time customer experience solutions.
- See AI Session Summary API for a step-by-step guide.
- Turnkey Solutions: Before you code, see if our existing solutions for platforms like Salesforce, Adobe Experience Platform, and Zapier can solve your problem or provide inspiration.
To dive deeper, see Activation - Overview.
Anywhere: Warehouse
Warehouse enables seamless integration with your data infrastructure, providing flexible access to Fullstory's comprehensive user experience data. It's the ideal solution for business intelligence, analytics, and offline analysis.
Warehouse offers two primary methods for accessing your data:
- Raw Data: Normalized event data without transformations. This is best for data engineers who require raw data access for custom ETL pipelines.
- Ready to Analyze Views: Pre-transformed data, organized into fact and dimension tables, ready for immediate analysis. This is ideal for business intelligence and analytics use cases.
Warehouse supports hourly syncing to a variety of destinations, including BigQuery, Amazon Redshift, and Snowflake.
To learn more, see the Warehouse - Overview.
Choosing the Right Anywhere Solution
The right solution depends on your specific use case, particularly your requirements around data latency and structure.
| Feature | Activation | Warehouse |
|---|---|---|
| Primary Use Case | Real-time action, online inferencing, and triggering workflows in external systems. | Business intelligence, analytics, and raw data access for offline analysis. |
| Data Latency | Near real-time; data is available within seconds of capture. | Data is delivered via hourly batched syncs. |
| Completeness of Data | Surgical, specific streams of high-value events or patterns. | Comprehensive representation of all your behavioral data. |
| Data Model | Fullstory event data, text summaries, or a data schema you specify. | Raw flat file format or 30+ pre-transformed fact and dimension tables. |
| AI & Automation | Built-in Generative AI for automated session summaries and real-time triggers for external workflows. | Provides comprehensive raw data for building and training your own offline ML models. |
| Primary Interface | REST API and Webhooks. | Direct connection to your data warehouse (e.g., Snowflake, BigQuery). |
Many teams will find value in both approaches. For example, you might use Warehouse to analyze long-term trends and Activation to provide personalized experiences in the moment.
FAQ
Didn't some of the features of Anywhere used to have a different name?
Yes, many of the features of Anywhere used to have different names and belong to different products. Here's a quick summary:
- Many of the features in Fullstory Anywhere used to be a part of a product add-on called Data Direct.
- Anywhere: Warehouse used to be a part of Data Direct, and prior to that, was called Destinations.
- Streams, which used to be located at Settings > Integrations > Destinations > Webhooks, was also a part of Data Direct, and has gone by multiple names: "Behavioral Webhooks", "Streaming Webhooks", "Destinations Webhooks", and just "Webhooks". Not to be confused with System Interaction Webhooks.