Fullstory Anywhere is a new product suite that allows you to export your Fullstory data to your data warehouse and activate real-time, personalized experiences based on user behavior. It has two components: Anywhere: Warehouse and Anywhere: Activation.
Some of the product features of Fullstory Anywhere may already be familiar to you, having previously been made available under the product names Data Direct and Data Destinations. This article will guide you through the upcoming changes to Fullstory.
Ready to integrate Fullstory data into your everyday workflows? Ask your Fullstory account team about Fullstory Anywhere.
What will happen to current product features?
Because Anywhere is being announced before it will appear in the Fullstory application, you may encounter some differences between the product names and what you see in the app. This table maps the terminology:
| Product Feature | Location in Fullstory | Product Name Today |
Product Name Future |
|---|---|---|---|
| Destinations | Settings > Integrations > Destinations | Data Direct | Anywhere: Warehouse |
| Destinations Webhooks | Settings > Integrations > Destinations > Webhooks | Data Direct |
Anywhere: Activation |
What new product features are coming?
Announced April 2, 2025, Anywhere brings with it a host of new product functionality, falling into two product areas:
- Anywhere: Warehouse builds upon Data Direct destinations to help you seamlessly export your Fullstory data to your existing data warehouse.
- Anywhere: Activation is all about taking action based on real-time behavioral signals right within your existing application.
The following product features have been announced and are currently under development. They will be available in a future version of the product.
| New Product Feature* | Related Current Product Feature | What is it? | Product Name Future |
|---|---|---|---|
| Simplified Views | Destinations | You've exported your Fullstory data to your data warehouse. Now what? For whatever data warehouse you're using, get a set of simplified views that you can use to quickly analyze your data. | Anywhere: Warehouse |
| Append-only pipeline | Destinations | Reduce the cost of your Fullstory ETL pipeline by ingesting only data that has changed. | Anywhere: Warehouse |
| Session Summary API | - | Make every support, sales, and marketing interaction more human with real-time, customized AI Session Summaries, delivered by API into support & sales tools, CRMs, and CDPs. | Anywhere: Activation |
| Session Context API | - | For AI systems that wish to personalize engagements with customer behavioral data, the Session Context API provides an AI-optimized sequence of session events and properties in real-time. | Anywhere: Activation |
| Behavioral Data Layer | - | The Behavioral Data Layer makes integrating with other real-time SDKs effortless, allowing solution architects to push session Events and Computed Properties down to web clients with no code. | Anywhere: Activation |
| Computed Properties | - | Computed Properties allow you to quickly create session-level facts and aggregations that Fullstory keeps up-to-date over time. These computations—such as the favorite_products of a customer—can be used to trigger and segment for in-session personalization and dynamic offers. | Anywhere: Activation |
* Working name. The feature name within the product may change as it approaches general availability.