IP addresses are used to surface geolocation data in FullStory. This geolocation data allows users to segment for sessions by country, state or city. Geolocation data is only so accurate, and is less precise the more granular you attempt to get. This means something like country or state is fairly accurate, but city is less so.
IP Address and Privacy
At FullStory, we understand that end-user privacy is of the utmost importance. For this reason, we offer flexibility around the storage of IP addresses in FullStory.
Other location data (like country or state) remains visible even when IP addresses are being discarded.
Discarding IP Address
IP addresses for sessions can be both visible and searchable inside of FullStory. By default, IP addresses are discarded in FullStory. However, if you wish to view and search on IP addresses in FullStory, navigate to Settings > Data Capture and Privacy > Privacy and toggle this feature off.
With this feature enabled (default setting), IP addresses for new sessions will not be visible or searchable inside of FullStory. This setting is not retroactive, so if you have already captured some IP addresses, they will continue to be searchable until they exceed your Product analytics retention period and have been deleted.
NOTE: FullStory may temporarily store IP addresses while sessions are being processed, but will actively discard them once sessions are completely processed (always within 30 days of capture).
Discarding Location Data
Location data can be discarded via request to our Support team.