- Part of Anywhere: Activation.
- 1000 Activations per month available with Enterprise and Advanced plans.
- Additional Activations available with Anywhere: Activation. Learn more.
- Requires an Admin or Architect role to configure.
The Braze integration for Activation Session Summaries is in development. If you would like to explore using Fullstory's real-time session data with Braze to create hyper-personalized customer experiences, please reach out to a member of your account team.
Fullstory's integration with Braze enables you to combine real-time behavioral insights from Fullstory with Braze's customer engagement platform to create highly personalized, context-aware messaging experiences. Using Fullstory's Session Summary API, you can capture detailed information about what users are doing on your site or app in the moment—and use that data to power intelligent, timely communications through Braze.
What You Can Do
By integrating Fullstory's real-time session data with Braze, you can create experiences such as:
- Abandoned cart recovery: Automatically send personalized messages when users encounter issues adding items to their cart, including details about the specific products they were interested in.
- Contextual in-app messaging: Deliver content cards, push notifications, or emails based on actual user behavior and friction points detected by Fullstory.
- AI-powered messaging: Leverage Braze AI Agents with Fullstory's Session Summary data to automatically generate relevant, personalized message copy based on each user's unique journey.
- Dynamic journey orchestration: Use Fullstory Activation Streams to trigger Braze Canvases based on specific user behaviors, then enrich those journeys with real-time session context.
How It Works
The integration combines several powerful capabilities:
- Fullstory Activation Streams detect when users meet specific criteria (like encountering errors or abandoning flows) and trigger Braze Canvases in real-time.
- Session Summary API provides AI-generated summaries of what users were doing, including products viewed, issues encountered, and user intent—formatted for easy use in messaging.
- Braze Canvas Context stores the session summary data throughout the user's journey, making it available for personalization at any step.
- Braze AI Agents can analyze the Fullstory session data and automatically craft appropriate messaging based on each user's specific experience.
Getting Started
To explore this integration for your organization, reach out to a member of your account team.