Yes! With FullStory, you can identify sessions where users highlight content on a page. This may be an indication that users are:
- Particularly interested in a piece of content
- Confused by a piece of content
- Preparing to take action on a piece of content (for example, perhaps they’re copying and pasting a product name to comparison shop elsewhere)
This feature is not supported on FullStory for Mobile Apps.
To identify these sessions, build a search using the “Highlighted” event filter.
You can also track page highlight trends using metrics and dashboards. For example, this Dimensionality Card shows us which Product Names are highlighted most frequently on an ecommerce site.
Need a refresher on how to build metrics and dashboards? Check out our new enablement course at learn.fullstory.com!
You can also create a Defined Event for page highlights and use it to analyze the impact of page highlights on your conversions. For example, this conversion analysis shows that we lose over 1,000 conversions annually when users highlight a product name during the checkout flow on an ecommerce site.
Do I need to enable highlight recording in my account?
FullStory will automatically begin recording highlight events after the Beta is enabled for your account. Previously recorded sessions will not show highlight events.
Does FullStory record highlight events for both web and mobile apps?
Highlight events are supported for web only.
Does FullStory detect highlight events triggered by double or triple clicks that highlight full words or paragraphs?
Yes. We’ll detect highlights that are triggered when a user clicks and drags their mouse, double clicks to highlight a word, or triple clicks to highlight a paragraph.
Can FullStory detect when a user highlights text using their browser’s search feature (i.e. Command/Control + F)?
No, text that is highlighted as part of a browser search is not recorded in FullStory.
Will I see Highlight events if I use Private by Default (PbD)?
If you are using our default PbD setting, you likely have text masked; however, FullStory will still record the selector of the element. In that case, you'll still be able to know that a user highlighted something in a specific selector, you just won't know exactly what text was highlighted. If you are completely excluding elements, then highlight events will not be recorded.