Who can use this feature?
- Data Layer Capture with GA rulesets available on all paid plans.
- Not supported on Mobile.
- Requires an admin or architect role to configure.
Fullstory's Google Analytics integration captures e-commerce data and event measurements directly from the Google Analytics Data Layer, enabling you to analyze user behavior alongside your existing analytics instrumentation.
Where to find the Google Analytics integration in Fullstory
Depending on whether or not you have Data Layer Capture enabled, there are two different places where you can find the Google Analytics integration.
Without Data Layer Capture
If your account does not have Data Layer Capture enabled, the Google Analytics rulesets are available directly under Settings > Integrations > Manage.
With Data Layer Capture
If your account has Data Layer Capture enabled, the Google Analytics rulesets appear within the Data Layer Capture configuration under Settings > Integrations > Manage.
Important notes about Data Layer Capture:
- Fullstory's Data Layer Capture implementation requires that the
_fs_namespacevalue be set toFSwhen the Fullstory script is installed. - If your account is connected to a Shopify store, the Data Layer Capture integration is active on storefront pages. However, Fullstory cannot capture events from the Data Layer on Shopify checkout pages.
Google Analytics: Enhanced E-commerce
Capture user interactions with products from the Enhanced E-commerce plugin Data Layer.
To enable the Enhanced E-commerce integration:
- Navigate to Settings > Integrations > Manage in your account.
- Find the Google Analytics: Enhanced E-commerce integration and click Install at the end of the row.
When enabled, the Google Analytics Data Layer is captured specific to Enhanced E-commerce data. Impression-related data is not captured.
For more information, see Google's documentation.
Google Analytics: GA Event Measurement
Ingest event data defined in the Google Analytics Data Layer.
To enable the GA Event Measurement integration:
- Navigate to Settings > Integrations > Manage in your account.
- Find the Google Analytics: Event Measurement integration and click Install at the end of the row.
When enabled, Google Data Layer events containing the event property are captured. The event value is used as the Custom Event name. Events that begin with gtm are not captured, as this information is typically already available in Fullstory. For highly active Data Layers, a custom rule may be needed instead of the out-of-the-box rule to prevent rate limiting.
For more information, see Google's documentation.
Frequently Asked Questions
What happened to Fullstory's support for GA Universal?
As of July 1st, 2023, Google discontinued support for GA Universal. Fullstory no longer supports a native integration to include Fullstory session links in GA event properties. However, you can still use GA rulesets with Data Layer Capture.
What about GA4?
When Google updated Google Analytics in July 2023, they referred to it as Google Analytics 4, or GA4. Google now refers to GA4 as "Google Analytics." The documentation on this page has been updated accordingly.