Google Tag Manager (GTM)

Fullstory's integration with Google Tag Manager allows you to install and enable Fullstory on your website or app with the click of a button. 

You have 2 options for data capture with Google Tag Manager: 

1. Set up directly within Fullstory. 
   
   • Instructions for new customers.
   • Instructions for existing customers. 
2. Set up manually within Google Tag Manager.

Option 1: Setup from Fullstory

There are two different ways that you can set this integration up within the Fullstory UI.

New Customer? Setup directly within our Onboarding Flow 

You can deploy Fullstory through GTM during our new account onboarding flow. When you log in to Fullstory for the first time, we check if your domain uses Google Tag Manager and offer the option to install Fullstory with just a few clicks.

1. Log in to Fullstory and complete the first two steps of your onboarding process.
2. Verify your privacy settings.
3. If your site uses Google Tag Manager, click Sign in during your account onboarding process.
   • You'll need to enable pop-ups to display the Google Tag Manager auth dialog.
     
4. Select the GTM account and the tag container you'd like to use. Then click Create and Publish Tag.
5. Alternatively, you can go to Settings > Data Capture and Privacy > Fullstory Setup to complete this step.
6. Click OK at the bottom right of the onboarding setup page.

Upon your first login into your account, you'll want to consider adding Excluded Elements to prevent Fullstory from capturing sensitive user data. You can update these anytime by going to Settings > Data Capture and Privacy > Privacy within your Fullstory account.

Existing Customer? Setup on the Fullstory Setup page

You can deploy Fullstory through GTM within our UI by following the steps below.

1. Log in to Fullstory and navigate to the Settings > Data Capture and Privacy > Fullstory Setup page.
2. Click Sign In from the GTM menu.
3. Select the GTM account and tag the container you'd like to use.
   
4. Create and Publish tag.
5. Once complete, you should see a 'Tag published successfully' message within our UI.

Option 2: Setup from Google Tag Manager

You also have the option of setting this up manually within Google Tag Manager. This is a great option for customers who would like to capture the sessions within the same Fullstory account across multiple GTM accounts or tag containers.

1. Log into Google Tag Manager.
2. Inside the container that is connected to your website, create a new tag.
3. Hover over the Tag Configuration box and click on the gray pencil icon that appears.
   
   
   
   
4. Select 'Custom HTML Tag' as the tag type.
   
   
   
   
5. Paste your Fullstory snippet from the Settings > Data Capture and Privacy > Fullstory Setup page within your Fullstory account into the HTML text box in GTM.
   
   
   
   
6. Next, hover over the Triggering box and click on the gray pencil icon that appears. This is where you define when the tag will "fire" on your website.
   
   
   
   You can either select the default trigger, which would fire this tag on all pages of your website or build a custom trigger by clicking on the '+' icon. 
   
   
   
   
   Note: We recommend firing the Fullstory tag on all pages so that you can help capture the full customer experience on your website. 
7. Once saved, the Fullstory JavaScript will be loaded on any page where the GTM container script is installed and matches your tag trigger logic.