Yes! With FullStory, you can identify sessions where users copy or paste content on a page. Copy and paste events may help identify:
- Users with high interest in a piece of content
- Users preparing to take action on a piece of content (for example, copying a product name to comparison shop elsewhere)
- Potentially spammy behavior (for example, pasting user information into a form field)
This feature is not supported on FullStory for Mobile Apps.
How do copy/paste events work?
FullStory automatically records copy/paste events triggered by keyboard shortcuts (Cmd/Ctrl + C, Cmd/Ctrl + V) or selecting copy/paste from the right-click menu.
When recording paste events, FullStory compares the text/element value before and after the paste action occurs. For example, if an input field contains the text “Hello” and a user pastes over that text with “Hello Bob,” FullStory records the pasted text as “Bob.”
How do I analyze copy/paste events in FullStory?
To identify sessions with a copy/paste event, build a search using the “Copied” or “Pasted” event filters.
To visualize trends, track copy/paste events using metrics and dashboards. For example, this Dimensionality Card shows us which Product Names are copied most frequently on an ecommerce website.
Need a refresher on how to build metrics and dashboards? Check out our new enablement course at learn.fullstory.com!
You can also create Defined Events for copy/paste events and use them to analyze their impact on conversions. For example, this conversion analysis shows that we lose over 700 conversions annually when users copy a product name while on the cart page.
Do I need to enable copy/paste recording in my account?
No. FullStory will automatically begin recording copy/paste events beginning late June 2021.
Does FullStory record copy/paste events for both web and mobile apps?
Copy/paste events are supported for web only.
Does FullStory access user clipboard data to record copy/paste events?
No, FullStory does not access user clipboard data. Copy/paste events are extracted from event data available in the user’s browser.
Will I see Highlight events if I use Private by Default (PbD)?
If you are using our default PbD setting, you likely have text masked; however, FullStory will still record the selector of the element. In that case, you'll still be able to know that a user copied/pasted something in a specific selector, you just won't know exactly what text was copied/pasted. If you are completely excluding elements, copy/paste events will not be recorded.