Can I name events in FullStory? - Defined Events

Yes. With FullStory Defined Events, you can rename things like CSS Selectors or URL Paths to be something more human readable and understandable by all users on your account. Once you define an event, you can then search for the event in OmniSearch, while building a Metric, or a Funnel.

Any event that you can be searched for in FullStory can be defined as an event. When defining an event, you will need a:

  • Name -  a short label on what the event is. This is how the event will show up in Search.
  • Description - longer description of the event. This will be available in a tooltip in Search.
  • Search Criteria - The FullStory search criteria that makes up the event.


Name (Pink), Description (Black), Search Criteria (Blue) as they appear in FullStory Search.

Getting Started

Create a defined event using Inspect Mode

1). If you are renaming a CSS Selector of a button and don't know what the CSS Selector is, you can use Inspect Mode. Grab the CSS for a selector you want to name, and click Add custom event.


If you do know the CSS Selector or you want to rename a visit to a URL, you can simply define the event from the Search UI by clicking the 'lightning bolt' icon.


2).  Provide a Name and Description for your newly created Custom Event.


3) Search for your new Custom Event like you would a Custom Event sent via API.


4) Manage your events in Settings > Custom Events, or create events directly if you already know the CSS or URL you want to alias.


Create a defined event from the event builder

Alternatively, you also have the option of creating a defined event directly from your event builder. You'll want to add the custom events you're interested in, then select the lightning icon to add and save your new defined event.


After you save your defined event from the view above, you'll be able to manage this defined event from your Settings > Custom Events view.


Are Defined Events retroactive?

Yes! Once you save a Defined Event, you can search for this event for as far back as you have data history with FullStory. Unlike traditional tag based analytics, there is no need to wait until after you Define Event for new data to flow through.

Can everyone on my account save Defined Events?

Standard and Admin users have the ability to create Defined Events. 

Will FullStory let me know if my site changes and my event no longer makes sense?

Not at this point. For example if a CSS Selector changes, FullStory will not alert you that your Defined Event no longer exists on your site.

Do Defined Events work with Webhooks?

Defined Events don't currently work with FullStory webhooks or other webhook-based integrations such as the Zapier integration. Those solutions currently only work with custom events defined via the FullStory JavaScript API.

Need to get in touch with us?

The FullStory Team awaits your every question.

Contact us