Your plan determines which data is retained in Fullstory and for how long. You can view your plan's retention settings under Account Management > Subscription. This article will help you understand each retention period and how it impacts your account.
For Data Direct customers
Your plan provides seven days of Data Studio Retention. This means that all of the sessions Fullstory captures are available to power Data Studio for seven days post-capture. This helps you create and manage important elements, events, pages, properties, etc. After seven days, the sessions are discarded. Raw event data that syncs to your data warehouse will remain there in perpetuity.
For Enterprise, Business, and Advanced customers
Your plan lets you specify how long to retain data for product analytics and session replay separately.
- Product analytics retention includes the indexed data used for creating metrics, dashboards, retention analyses, and more. This is helpful for users who like to quantify their data and analyze historical trends.
- Session replay retention includes all of the session data necessary for replaying user sessions. This is helpful for users who like to watch user sessions for qualitative insights.
To make changes to your retention settings, reach out to your Fullstory account executive, or click Adjust plan from Settings > Account Management > Subscription.
For Free customers
Your plan provides one year of product analytics retention and one month of session replay retention.
How do my retention settings impact Fullstory features?
Here are a few examples:
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Session Playlist - Only sessions within your plan’s Session replay retention period will appear here.
- User Pages - User Pages are retrievable within your Session replay retention window. The data included in User Pages includes a series of all the pages that the user has visited.
- Product Analytics Tools - Metrics, Dashboards, Funnels, Conversions, and Journeys can be analyzed and explored for the full Product analytics retention period. However, associated sessions will only appear if they are within your plan’s Session replay retention.
- Page Insights/Heatmaps Explore - Page Insights and Heatmaps Explore will be accessible for sessions within your plan’s Session replay retention. However, underlying analytics data will remain for the length of your Product analytics retention.
- DevTools - The Console and Network tab is only available for sessions within your plan’s Session replay retention. However, underlying data in DevTools such as console errors, uncaught exceptions, and Network error URLs will remain for the length of your Product analytics retention.
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Exports - There are various export options available within your Product analytics retention window.
- Data Export - Downloadable Fullstory aggregated data that can be exported at the event, page, session and user level so you can dive deeper into understanding an insight.
- Segment Export - A feature of Data Export that allows users to analyze the events Fullstory captures in ways custom to their needs outside of the current UI.
- Data Direct - Export granular, event-level data that enables Fullstory customers to sync their digital experience data directly into their cloud data warehouse.