Where can I find the User Trends Card?
The User Trends Card will automatically be shown every time you update your search.
This Card calculates how many customers matched your search on each day within your specified time range and plots the results on a graph.
In the options menu, you can choose to graph Daily, Weekly or Monthly trends, and any combination thereof.
WHAT ARE DAILY ACTIVE USERS?
Daily active users or "DAU" is the total number of users who meet a set of criteria (a.k.a. logged in, did X, clicked this, etc.) by day over a given period.
WHAT ARE WEEKLY ACTIVE USERS?
Weekly active users or "WAU" is the total number of users who meet a set of criteria for at least one day over the past week. If they met your criteria more than once, they only get counted a single time.
WHAT ARE MONTHLY ACTIVE USERS?
Monthly active users or "MAU" is the total number of users who meet your criteria over the past month—but like weekly, each user is only counted a single time.
Interacting with the User Trends Card
- View the number of matches on a particular day by hovering your mouse over the plot line(s)
- Click the drop down menu to choose Daily, Weekly or Monthly options.
- Click the drop down menu to compare previous time range for Daily or Weekly or Monthly plot.