Peak season is one of your biggest opportunities all year. When traffic surges, turn that rush into revenue, stay on top of any issues that arise, measure your successes, and carry what you learn into next year. The Peak Season Checklist with Key Metrics Library resource gets you there.
What's Inside
The Key Metrics Library groups critical metrics for measuring peak season performance across six key areas:
- Traffic & Availability - Track uptime and hourly audience breakdown.
- Site Performance/Core Web Vitals - Monitor technical stability and load performance.
- Conversion & Revenue - Measure traffic-to-order conversion rates.
- Friction & Frustration Signals - Identify user blockers and frustration points.
- Merchandising & Inventory - Track inventory availability against active promotions.
- Operational/Support Load - Measure the impact on support tickets and engineering bug volume.
The Checklist is a project plan organized by when you do the work:
- Pre-Season: baseline your data, confirm your account setup, and build the segments, funnels, dashboards, and alerts you won't have time to build live.
- During Peak: catch and triage issues quickly while your code freeze is on, using alerts and StoryAI.
- Post-Season: measure what happened, connect it to revenue, and plan for next year.
Get the Checklist & Key Metrics Library
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If you need help with any of the checklist tasks, we’re here to help. Reach out to your dedicated Customer Success Engineer or schedule time with a Fullstory expert during office hours.