- Part of Ask StoryAI, which requires StoryAI Premium.
- All users (except Guests) can use Ask StoryAI.
Ask StoryAI is your personal AI analyst and advisor that accelerates time to insight by providing contextual answers and proactive insights across your Fullstory data. Instead of manually analyzing charts, sessions, and segments, Ask StoryAI highlights key moments and surfaces actionable insights to help you understand user behavior faster.
This article will cover the following:
- Where to find Ask StoryAI in Fullstory
- Ask StoryAI Best Practices
- Analysis types
- Personalized to your role
- Frequently Asked Questions
Where to find Ask StoryAI in Fullstory
In addition to a dedicated home for Ask StoryAI, you'll find Ask StoryAI where you're already working, including in dashboards, segments, and session replay. The available data sources, configuration options, and the structure of Ask StoryAI's response will differ depending on the context. Each context provides the opportunity to ask follow-up questions to get to actionable insights faster.
| Product Area | What Ask StoryAI Analyzes | Configuration Options | Ask StoryAI Response |
|---|---|---|---|
| Ask StoryAI Home | Segments1 Metrics and funnels2 |
Configurable analysis type Data sources (segments, metrics, funnels) Additional context |
Overview Insights Opportunities Follow-up questions |
| Ask StoryAI in Dashboards | Metrics and funnels2 |
Configurable analysis type Data sources (metrics, funnels) Additional context |
Overview Insights Opportunities Follow-up questions |
| Ask StoryAI in Segments | Session summaries3 All segment charts |
N/A | Overview Insights Opportunities Follow-up questions |
| Ask StoryAI in Session Replay | Session events User properties |
N/A | Overview Key moments (timestamped) User sentiment rating Behavioral insights Click to Analyze Segment Follow-up questions |
2 Up to 50 metrics and funnels.
3 Summary of the 10 most recent sessions.
Ask StoryAI Best Practices
Ask StoryAI works best when you ask specific, context-relevant questions. The types of questions you can ask depend on where you're using Ask StoryAI:
- In Session Replay: Why did the user rage click on this element?
- In Session Replay: Did the user appear confused or frustrated?
- In Segments: What are the top frustration signals in this segment?
- In Segments: How does activity compare between weekdays and weekends?
- In Dashboards: How does performance compare across device types?
- In Dashboards: Where are users dropping off in the conversion flow (when a funnel is provided)?
- In Ask StoryAI Home: How does the control segment compare to the experiment (when multiple segments are provided)?
- In Ask StoryAI Home: How has this metric trended over the selected time period (when a metric is provided)?
Questions to avoid
Ask StoryAI has specific data boundaries depending on where you're using it. Avoid questions that:
- Ask for data outside the current context (e.g. comparing segments when viewing a single segment).
- Require external data not available in Fullstory (e.g. demographic data not captured, marketing ROI from external systems).
- Ask about data that requires filters different from what's currently applied.
- Ask questions about funnels that go beyond conversion rates and how properties or segments impact conversion (e.g. asking about specific events between steps, watched elements during the funnel, or how long it takes users to complete steps).
Analysis types
When using Ask StoryAI Home or Dashboards, you can choose from five analysis types:
- General Analysis - Applies a broad lens to identify overall patterns, trends, and opportunities in your data.
- Comparative Analysis - Examines similarities and differences in behavioral data between different groups (e.g., mobile vs. desktop users, different user segments).
- Launch Analysis - Evaluates the impact and effectiveness of a new feature launch or product release.
- Friction Analysis - Identifies frustration signals and pain points that may be impacting user experience and conversion.
- Health Analysis - Examines overall product performance and identifies anomalies or areas that need attention.
Personalized to your role
Ask StoryAI understands your individual role, your reason for using Fullstory, and your company's industry and key metrics. This means the insights you receive will be tailored to what matters most for your responsibilities.
Ask StoryAI tailors insights based on these personas:
| Persona | How They Use Fullstory |
|---|---|
| Product Management | Uses Fullstory to leverage data to understand user behavior, identify pain points, prioritize features, and make data-driven decisions that align with product strategy and business goals. |
| UX Design/Research | Uses Fullstory to analyze user flows, engagement patterns, and conversion funnels to identify usability issues, validate design decisions, and uncover opportunities for improving the overall user experience. |
| Engineering | Uses Fullstory to primarily focus on technical insights, such as system performance, bug detection, error rates, and the impact of new features on the product's stability and efficiency, to inform development and optimization efforts. |
| Customer Support | Uses Fullstory to investigate customer pain points, common issues, and feature usage patterns to proactively address problems, improve support resources, and enhance overall customer satisfaction. |
| Customer Experience | Uses Fullstory to analyze customer journeys, identify friction points, and measure overall satisfaction to optimize interactions and build stronger customer relationships. |
| Marketing | Uses Fullstory to focus on understanding user acquisition channels, campaign performance, and how product engagement influences conversion and retention to optimize marketing strategies. |
| Sales/Account Management | Uses Fullstory to analyze customer usage patterns, feature adoption, and engagement to identify upsell opportunities, mitigate churn risks, and tailor customer interactions. |
| Data and Analysis | Uses Fullstory to focus on extracting, transforming, and modeling raw data to uncover deep insights, build complex reports, and develop predictive models that inform strategic business decisions. |
Frequently Asked Questions
Can Ask StoryAI compare data across different contexts?
Ask StoryAI can only compare data within the same context (see the "What Ask StoryAI Analyzes" in the table above). For example, you cannot use Ask StoryAI to compare a segment with event data from an individual session, or compare two segments when viewing a single segment. To compare multiple data sources, use Ask StoryAI Home (for segments, metrics, funnels) or Ask StoryAI in Dashboards (for metrics, funnels).
Are my Ask StoryAI analyses saved?
Currently, Ask StoryAI analyses and conversation history are not saved. If you refresh the page or navigate away, your analysis will be cleared. The ability to save analyses is coming soon.
How does Ask StoryAI know my role?
Ask StoryAI uses information from your Fullstory user profile, your usage patterns, and your company's industry to personalize insights for your role. The insights you see will be different from what your teammates see, tailored to your specific responsibilities. See the section on personalization above.
Can I provide feedback on Ask StoryAI's responses?
You can provide feedback on Ask StoryAI insights using the thumbs up and thumbs down buttons. Your feedback helps improve Ask StoryAI's analysis and recommendations over time.
Is my data used to train Ask StoryAI's models?
No. See data security and privacy in StoryAI to learn more.
What languages does Ask StoryAI support?
You can engage with Ask StoryAI in many languages. Although user interface elements will be in English, Ask StoryAI will translate its response into the language that was provided in the question.